The biggest product improvements rarely look shiny…

The biggest product improvements rarely look shiny…

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They’re usually about removing a tiny piece of friction that’s been slowing people down for years, simply because nobody bothered to fix it.

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Even though @Reactwise is a software company, we operate our own lab. 

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Not as a “nice to have,” but because bench reality is the fastest way to find what actually matters.

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When you’re running experiments yourself and watching chemists work, you quickly learn that the difference between “great algorithm” and “great product” is often a handful of small workflow details.

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That’s why a lot of our progress lately has been about speed and flow, not flashy features. 

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Things like being able to start an optimization campaign in under five minutes, uploading data in seconds, and getting useful visualizations moments later. And the time saved adds up when you’re running real experiments under real constraints.

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We’ve heard this repeatedly from clients: the UI and overall experience is the most user-friendly platform they’ve seen in this space. 

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This doesn’t happen by accident.

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It comes from iterating fast, testing in the lab, and staying close to the chemists who use the product every day.

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