Classrooms teach frameworks. Startups teach reality. Bringing both together? That’s where the real learning happens.

Classrooms teach frameworks. Startups teach reality. Bringing both together? That’s where the real learning happens.

Over the past weeks, @ReactWise had the opportunity to partner with the @Cambridge Judge Business School as part of the Cambridge Venture Project. This collaboration brought five highly motivated MBA students into the heart of one of our commercial challenges - giving them firsthand exposure to the realities of building, positioning, and scaling an AI-driven deep-tech startup.

For us, the project was equally valuable. The team brought fresh perspectives, rigorous analysis, and a structured strategic lens that helped us pressure-test our thinking and refine parts of our commercial strategy. It’s always energizing to see how quickly bright minds can pick up the nuances of our industry and translate them into actionable insights.

A special thanks to the whole team - it was fantastic working with you, and I wish you all the best as you continue your MBA journey:

Looking forward to continuing our relationship with Cambridge Judge Business School and supporting the next cohort of innovators and leaders.