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What do baking a cake and manufacturing a drug have in common? More than you might think:

July 24, 2025

What do baking a cake and manufacturing a drug have in common? More than you might think:

Both are about finding the perfect recipe - and both are secretly solving complex multi-objective optimization problems.

In baking, we might want to maximize taste while minimizing the amount of calories, by experimenting with:


– Baking time & temperature
– Butter, sugar, milk ratios
– Yeast vs. baking powder


Both continuous and categorical parameters!

Every time we tweak a recipe, we learn. We improve. We get closer to that perfect slice.

Now switch to a chemistry lab.

When making a drug, we might aim to maximize yield and minimize impurities by varying the following:
– Reaction temperature & time
– Solvents, catalysts, and reagents
– Concentrations of reactants & other components

The number of possible combinations is in the millions, and every experiment is costly.

At ReactWise, we help chemists navigate this complexity.


Our software acts as a co-pilot: it learns from past experimental data, models the underlying chemistry, and understands how different parameters interact. 

Based on that, it recommends the most promising next experiments - helping chemists reach their goals, such as higher yield & lower impurities, faster.

Whether it’s cake or chemistry, it’s all about learning from each iteration - and making smarter decisions with every step.

Want to chat about chemical optimization or cake recipes?

I’m always up for both - one smells better, the other saves lives.

Drop me a pm.

Ready for the next step in your optimization journey?

Do you have questions, need more information about our chemical process?